← Our Work / PoEdit

Improving customer acquisition through meaningful product presentation.

Overview

PoEdit is a multi-platform desktop app for translating apps and websites, with over 60k of monthly active users. We were asked to update its marketing website to better articulate the core value proposition and as a result improve its baseline conversion rate.

Methodology

Thanks to a diagnostic approach we uncovered how to better qualify leads and convert them into paying customers, by funneling prospects to a landing page made specifically for paid upgrades.

The updated content and overall design did a much better job at selectivity, by focusing on two core audiences: professional translators and software developers.

As maintainability was a key focus, we delivered a cohesive design system and style guide, to help the client continue producing accessible content in line with the new look and feel.

Project Scope

  • Redesign with a particular focus on customer acquisition.
  • Provide a better mobile experience via responsive web design.
  • Optimise experience to facilitate download and purchase actions.
  • Remove technical debt with a modern, maintainable codebase.

Focus

User Journeys, Copywriting

Platform

Web, NodeJS

Deliverables

Strategy, Concept, UX, UI

PoEdit customer benefits
"Features" presented as customer benefits.
PoEdit style guide
Partial style guide for PoEdit
PoEdit mobile pages
Responsive implementation focused on great readability on mobiles
PoEdit website hero illustration
Homepage illustration for PoEdit by Adrian Lam

Services

Learn more about how our services can help your company, our approach to business, and what do we mean when saying “we’re looking for a good fit.”

Find out more

Resources

Grow your digital product with handy articles and guides and discover remedies to common business problems when running a software company.

Find out more