← Our Work / Poedit

Improving lead generation quality and base conversion rate through meaningful product presentation.

Overview

Poedit is a multi-platform app for translating software interfaces with over 60k of monthly users. We were asked to update its marketing website to better articulate the core value proposition and as a result improve baseline conversion rate.

By diagnosing the main issues first, we had a clear picture of how to better qualify leads and convert them into paying customers. The updated content and designs did a better job at selectivity, by focusing on core audience: professional translators and software developers.

The side effect of the revamp was removal of all technical debt, as we provided a new, scalable and easy-to-maintain codebase.

Contributions

  • Audience Research
  • Copywriting
  • Experience Design
  • Responsive Web Design
  • Frontend Development
  • Quality Assurance

New website launching soon.

Free Project Consultation

We offer a free 30-minute consulation to asses your vision and goals, after which you will:

  • Learn what challenges lay ahead and what outcomes are possible
  • Have a good idea about how to reach your objectives
  • Know how much it may cost to reach your objectives

Book your free consultation

Services

Learn more about how our services can help your company, our approach to business, and what do we mean when saying “we’re looking for a good fit.”

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Resources

Grow your digital product with handy articles and guides and discover remedies to common business problems when running a software company.

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